Buzz

4 minute 2 Jun, 2020

The Importance Of Fintech In The Post-COVID World

Swati Bucha

Fintech has been a buzzword in the world of finance and has the capability to extend financial inclusion, improve the daily lives of people, and spur growth.

COVID-19 has become an unexpected catalyst for tech adoption globally. A recent report* shows that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks. Online activities and transactions are no longer a matter of convenience but a necessity. Banks are launching digital channels so that customers can bank from home, and they can provide extra support to borrowers in distress. Senior citizens are adopting QR payments and digital banks for the first time. Schools are conducting classes through teleconferences. Grocery stores have shifted to online ordering and delivery. Doctors have begun delivering telemedicine. The list goes on.  

As people adapt to a digital lifestyle, so too will they expect the same convenience and seamless experience from other areas of life, including financial services. Fintech has been a buzzword in the world of finance and has significantly shaped various areas, including banking, insurance, and investments. It also has a unique capability to extend financial inclusion, improve the daily lives of people, and spur growth. Anticipations are that the Fintech domain is to play a very crucial role in a post-COVID-19 world. And, for that to happen, the Fintech industry needs to evolve and adapt to this new scenario. 

Explained below are a few ways you can expect fintech companies to stay relevant in a post-pandemic world, where the ‘new normal’ will be predominant.

Blockchain startups to innovate

Blockchain has been there in every fintech report over the last few years. It is essentially a technology that makes a computer file immutable and allows its widespread distribution. This technology is disrupting the financial services industry as it has the potential to save billions of dollars annually. A lot of trends are emerging in blockchain technology and, financial institutions are using it for smart contracts, digital payments, identity management, and trading shares. But, in the long-term, it holds the power to change the dynamics of the industry. An economic slowdown could fuel more security risks and provide a greater incentive to companies to engage with such technology and explore areas that need improvement. 

With the increment in digitals transactions, data is prone to risk. Fintechs will have to educate customers about the risk and also how to stay protected from fraud. For the same reason, Fintech companies will also have to focus more on managing customer data safely and introduce new data security features. Blockchain here can immensely help in digital payment fraud detection by augmenting real-time transaction data sharing and agreement of all parties, thus eliminating fraudulent activities.

Fintechs to improve the profitability of financial institutions

Fintech companies can help to improve the profitability and operations of traditional financial institutions. These companies can better several functions like customer registration, account management, risk assessments, security checks, verification, and payment processing that requires human involvement as they leverage their technical expertise and inside knowledge of banking systems. Now, with the added challenge of the COVID-19 pandemic, the issue of making credit more accessible has been brought to the fore. Startups like Skeps can effectively tackle this as financial institutions and lenders can easily collaborate with multiple merchants and disburse funds across all credit tiers (prime, near-prime, and subprime). With credit-qualified customers, lenders can disburse more funds at lower acquisition and operational costs. 

Fintech startups specializing in cloud computing, core applications, robotic process automation (RPA), and API development and deployment are getting lucrative, and few financial institutions are already scrutinizing firms that have sustainable business models and massive customer bases.

Reaching and helping the underbanked 

Fintechs could help governments in providing financial services to people who lack access. Digital technologies are increasing the security, speed, and transparency of transactions and allowing for the development of sustainable financial products that are tailored to the needs of people with erratic or low incomes. The rapid democratization of mobile money has already disrupted the financial services market in the regions that do not have adequate access to finance. The registered^ mobile money accounts have crossed 850 million across 90 countries, with $1.3 billion transacted through these accounts every day. Developments have also shown that these accounts can provide a basis for more sophisticated financial services such as digital lending, insurance, advisory, wealth management, and many more.

Personalization via big data and AI

The world has seen the use of big data and Artificial Intelligence (AI). The involvement of big tech companies would further accelerate their integration in various spheres of the business. Financial institutions can now store, analyze, and drive insights from an unprecedented amount of data about customer behavior. If equipped with the right data, these technologies can offer highly advanced, personalized financial products and services to customers than traditional banking ever could. The integration of a wide range of services coupled with AI-powered solutions could enable the right marketing experience for customers at the time when the information is most relevant and useful.

Fintech as a young sector

Fintech is a new sector and can quickly adapt to the changing nature of the world. The sector is figuring out efficient ways to operate and well-placed to lead the transition towards remote working in the financial industry. Fintech firms could start automating many aspects of their business with RPAs and chatbots, and de-prioritize the importance of physical proximity when making hiring decisions. Also, traditional institutions, incur massive operational costs due to their vast physical presence. Fintech companies can operate at much lower costs, giving them leverage in the market.

A path towards a mature market

As the industry begins to mature, hyped-up investment cycles and first-mover advantages may wane. New entrants would need to prove the competitiveness of their ideas, and only viable platforms will thrive. As more specific problems start to come to light during the economic downturn, these startups and the investors who back them will have something concrete to tackle. Startups with sound business models will become profitable and secure a place along with the traditional players in the industry as fundraising moves to support them as they grow.  

To sum up, with Fintech startups evolving to stay relevant, it will be a win-win situation for customers, and we can expect more of Fintech to be an integral part of our financial lives going ahead.

*McKinsey Digital: The COVID-19 recovery will be digital: A plan for the first 90 days 
^World Bank Blogs: Expanding digital financial services can help developing economies cope with crisis now and boost growth later

Swati Bucha Swati Bucha

Fintech has been a buzzword in the world of finance and has the capability to extend financial ...

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