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Director of Integrated Marketing

Atlanta, GA (Flexible Remote / Hybrid)

We are seeking a highly capable, execution-driven Director of Integrated Marketing to serve as a strategic partner and operational right hand to the Head of Marketing. This role is responsible for connecting strategy to execution across all marketing channels and verticals-ensuring that messaging, campaigns, and go-to-market initiatives are cohesive, timely, and impactful. The ideal candidate is equally comfortable thinking at a strategic level and rolling up their sleeves to execute, with a strong understanding of consumer finance, lending ecosystems, and enterprise GTM motions.

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What You’ll Own

Integrated Campaign Execution

  • Lead end-to-end execution of integrated marketing campaigns across multiple verticals
  • Ensure consistency in messaging across web, sales materials, PR, events, and outbound efforts
  • Translate high-level strategy into actionable plans with clear deliverables and timelines

Vertical & Industry Expertise

  • Develop a deep understanding of Skeps’ key verticals and tailor messaging accordingly
  • Apply knowledge of consumer financing models (prime, near-prime, non-prime, BNPL, co-branded credit) to create credible, compelling positioning
  • Partner with sales and product to align messaging with real-world merchant and lender needs

Hands-On Execution

  • Build, edit, and deploy marketing assets (presentations, one-pagers, web content, campaign materials)
  • Support website updates, content rollout, and campaign launches
  • Work directly in tools (e.g., HubSpot, CMS, presentation tools) to bring initiatives to life

Sales & GTM Alignment

  • Act as a key partner to sales leadership to support enterprise pipeline development
  • Build and refine sales enablement materials, narratives, and vertical-specific messaging
  • Support ABM initiatives and targeted outreach strategies

Marketing Operations & Coordination

  • Drive timelines, coordination, and accountability across internal teams and external vendors
  • Help manage budget allocation, vendor deliverables, and campaign prioritization
  • Ensure marketing initiatives are executed efficiently and without bottlenecks

Performance & Optimization

  • Track and analyze campaign performance across the funnel
  • Identify opportunities to improve conversion, engagement, and ROI
  • Provide clear, concise updates to leadership on progress and impact

What We’re Looking For

  • 8-10+ years of experience in B2B integrated marketing, growth, and GTM roles
  • Strong background in financial services, fintech, enterprise SaaS or consumer lending ecosystems
  • Deep familiarity with various credit products and concepts like credit tier differentiation, waterfall vs. multi-lender environments, BNPL, tertiary and co-branded credit and debit programs
  • Proven ownership of end-to-end execution (not just strategy)
  • Experience supporting enterprise sales teams with long, complex sales cycles
  • Experience working in fast-paced, high-growth environments with cross-functional stakeholders
  • Strong communication skills with the ability to simplify complex concepts into clear messaging
  • Highly organized, detail-oriented, and accountable

Core Skillsets:

  • Strong cross-functional leadership (sales, BD, product, client success)
  • Demand generation + brand + sales enablement integration (not siloed experience)
  • Experience with ABM strategies and enterprise pipeline development
  • Comfort with data-driven marketing (reporting, attribution, ROI tracking)

Key Signals to Look For:

  • Has built or significantly improved marketing infrastructure and processes
  • Can speak to measurable pipeline or revenue impact
  • Balances strategic thinking with willingness to execute

What Success Looks Like

  • Campaigns and initiatives are executed seamlessly and on time
  • Messaging is consistent, sharp, and tailored to each vertical
  • Sales teams are equipped with high-quality, effective materials
  • Marketing operates as a true revenue driver- not just a support function
  • The Head of Marketing is able to stay focused on strategic growth, knowing execution is fully owned

Why This Role Matters

This is a critical, high-impact role at the center of Skeps’ growth. You will directly influence how we bring our platform to market, support enterprise clients, and scale our marketing function with precision and speed.